Twenty years in Canada
First a journalist and publisher, then deep into marketing and
corporate communications assignments, I wrote and edited articles,
speeches and scripts, gained media exposure and produced much
printed material.
Over time I developed management skills, leading an account team
and planning and executing communications programs for national
and international organizations. In my last position I was a senior
vice president at a Toronto firm that is today part of Weber Shandwick.
Along the way, I managed an award-winning graphic design and production
studio and taught journalism and business communications at Centennial
College of Applied Arts and Technology.
A decade plus in Israel
I focus on organizations that straddle the border: Local groups
with an interest abroad, or the reverse. I work with major Israeli
institutions and government bodies, private companies and multinationals
with local interests.
Israelis like my big-world experience. They rely on my ability
to assess their communications needs, to plan campaigns, to develop
materials and to implement effective programs.
Multinationals also appreciate my big-world background and that
we speak the same language of communications.
Bottom line
Let’s talk, because
it’s chemistry that’s going to make the difference. Call me so
that we can learn about each other.